9 Reasons to Why Businesses Need Social Media

Social media platforms: Photo Courtesy

There is a need for every business to get themselves on the online platforms. For instance, these are some of the reasons to why business must be on social media.

     1. To reach many people internationally at the shortest time frame as possible. The social media platform gives am organization a chance to interact with people from every part of the world. This is because it makes the world behave like a small village of people. The distance is shortened hence can get information easily. For example, it is easier for someone in in Canada to get news about the launch of Homepesa Sacco as it happens through online sharing.

     2. The world is in a digital era, hence the need for technological embracement and usage. A number of countries are migrating to the digital platforms. People are learning to communicate and share ideas through social media. Business needs an audience, so does their need to exist on social media platforms.

     3. Social media is easily available, fast, flexible and reliable. Internet installation has been put up in most parts in the world, both rural and in urban areas. A number of people have smartphones that allow access of social media platforms, the likes of WhatsApp.  Information is shared and reached to the target audience easily.

Social media is a money making tool: Photo Courtesy

     4. It promotes networking between businesses within and without its location. Business people and personnel who are good in coming up with creative ideas on business from all over the world can connect. For instance, World Ventures is an international business that aims at networking. People work together in spite of the location, race and language but with a set target which is business expansion.

     5. It promotes global interactions which leads to exchange of business ideas. A number of local businesses exist in a better form due to the exchange of ideas. Business people can interact, borrow and share ideas that they can use to start or improve their organizations. Social media has made that easier. Business meetings can also be held online though teleconferencing that can boost the exchange of ideas.

     6. Promotes a better way of archiving business ideas that can be used for future references. A business that needs statistics on how certain situations work can get information that was archived in the Google links that can be used to analyze the organization’s performance.

     7. Gives organizations an easy and better way of branding their products and services. Companies and individuals can brand themselves. For instance, Jumia online shopping company is well known due to its branding. It is easy to identify it on any social media platform with its simple unique name.

    8. Social media enables easy and fast access to feedback and interactions between organizations and their customers. A company can set a trend to discuss the services a certain product has given people. For instance, has the product met the expectations of the customers? Through interactions, the organization can get feedback so that they can know what to improve on in their products and services.

     9. Social media is cheaper compared to mainstream media. Printing banners, advertising on radio and television have a limited coverage and is expensive compared to social media. Social media requires creativity and use of interactive posters and videos to convey advertisements of businesses that reach a number of people in the local, national and international view.